How To Keep Up in a Content Driven World

Branding, Marketing Trends, Content Marketing

How To Keep Up in a Content Driven World

Each minute, 204 million emails are sent, 1,400 new blog posts are written, 2.46 million pieces of content are shared on Facebook, 277,000 tweets are tweeted, 216,000 photos are posted on Instagram, 8,333 videos are posted on Vine, 3,472 images are pinned on Pinterest, and 72 hours of video are uploaded on YouTube. Think about a single minute in your day. What did you accomplish? In 60 seconds, probably not a lot. But one minute is a lot of time in the digital realm.

These numbers can be overwhelming for a small business. Many assume that they can’t possibly keep up with these numbers. Once a piece of content is shared, won’t it be forgotten in five minutes? Yes, the content marketing world is flying at the speed of light, but that doesn’t mean you can’t carve your own corner in the digital space.

In order to keep up, try to commit to increasing one of the following:

Use apps to help you find and curate content you can share on your social networks. By constantly keeping an eye out for content, you can easily build up a reserve of pieces to share or to use as inspiration for your own original content. You can also increase productivity by partnering with other brands and influencers who can share their resources for content. Swap research and articles so both of you have more to post. You should also be using a program that allows for quick and simple scheduling of content, such as Hootsuite. Bulk uploading a month’s worth of posts on social media saves significant time.

Unless you have an expansive team of writers, you can’t expect to create original content all the time. Instead, focus on creating concise content you can share on multiple platforms. Look for opportunities to recycle content in new formats, or to put a new spin on old content. If it’s been awhile since you last posted a piece of content, share it again on one of your other platforms.

If you find you can’t create enough content fast enough, consider expanding your budget to hire on a freelance writer, intern, or marketing manager who can take on a lot of your content marketing efforts. While you may not be able to hire a full-time employee just yet, it can be easier to budget for a contract writer or consultant.


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Business & Marketing Tips: How To Keep Up in a Content Driven World
How To Keep Up in a Content Driven World
Branding, Marketing Trends, Content Marketing
Business & Marketing Tips
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