How to Use Online Marketing to Make Your Business a Success

Making money online requires a web presence. From your website to your social media accounts, a spectacular business strategy is the key, Making Money Online – Business Strategy , Is your #businessstategy helping you make money online? If your answer is no, it’s time to reexamine your company’s online presence.


At least 85 percent of consumers take to the internet when they need to find local businesses. If you don’t do business online, you are missing out on a huge pool of potential customers. When it comes to making money online, your business strategy must include a solid online marketing plan.

Create Killer Content
Your entire online presence begins with the content you have on your website's homepage. When people navigate to your website, the first thing they should see is a well-designed, professional logo that uses your brand's color scheme. The next thing they should see is a prominent and easily used navigation system. When it comes to your written content, it should be grammatically correct and relevant to your industry. While it should include keywords — more on that later — they should not be "stuffed" into the content. Use them naturally and only when relevant to the topic. If you want to further your presence, add a blog to your website and use it to talk about industry-related news and topics. Your blog should be informational and engaging and not just a place to peddle products.

Sign Up for Social Media
In 2016, 76 percent of Americans had at least one social media profile. Many of those people use their accounts not only to connect with friends and family but also to connect with their favorite brands. If you want to start making money online, you must have a social media presence. Start with the big three: Facebook, Twitter and Instagram. Post at least a couple of times a week, but avoid posting too much in one day. Pictures and videos will get more views than long blocks of text. Using relevant or trending hashtags will help get your account notice. Be sure they are branded with the same logo and color scheme as your website to create recognition. If your business falls into a niche, consider whether other social media platforms would be relevant as well. For example, a craft supply shop would probably get quite a lot of interest on Pinterest.

Choose Better Keywords
Search engine optimization is vital if you want your website and social media accounts to climb Google’s ranks. This means you need to choose better keywords. Numerous platforms are available that allow you to research and compare how certain keywords are performing. When choosing which ones to use, consider short ones of one or two words, but also longer phrases that people may search for in relation to your industry. Remember to think geographically as well. If your craft shop is only available in Dallas, your keywords should reflect that so your website shows up for people who search for craft shops in Dallas. Finally, don’t assume keyword research is a one-off job. Trends change, so it is important to research new ones to implement into your content on a regular basis.

Track Your Progress
The key to making money online is to track how your hard work to create a web presence is paying off. Products such as Google Analytics allow you to track how your keywords are performing. You can see who visits your website, how they found it, which pages they landed on, how long they stayed on your website and whether they come back in the future. If you have a high bounce rate — this means that people visit your website but leave very quickly — or see some other indicator that you could be performing better, tweak your business strategy until you are doing better.

There is no magic formula for making money online. If there were, everybody would be doing it. Whether you run a brick and mortar store or intend to offer your products for purchase on the internet as well, the only way to do business online is to roll up your sleeves and put in the work to make your presence known.

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Business & Marketing Tips: How to Use Online Marketing to Make Your Business a Success
How to Use Online Marketing to Make Your Business a Success
Making money online requires a web presence. From your website to your social media accounts, a spectacular business strategy is the key, Making Money Online – Business Strategy , Is your #businessstategy helping you make money online? If your answer is no, it’s time to reexamine your company’s online presence.
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Business & Marketing Tips
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