Jonathan Cheban: PR King, Drama ‘Queen’

Advertising, Public Relations , Branding


Jonathan Cheban: PR King, Drama ‘Queen’


Known more now for his camaraderie with Kim Kardashian, than his professional career, Jonathan Cheban still remains an unstoppable force in public relations. The PR specialist turned socialite, developed a strong relationship with the Kardashian family nearly a decade ago, which quickly brought him more and more into the limelight. Now, news reports signal that he’s about to co-star on a reality TV show called Celebrity Big Brother.

Who is Jonathan Cheban
The only child born to a diamond dealer and a real estate agent, Cheban enjoyed a mostly comfortable upbringing. In high school, his studiousness reportedly earned him a position on honor roll. After graduating in 1981, he then attended Hofstra University, where he pursued a major in communications.

In the mid-2000s, Cheban gained popularity in the media after appearing as Kim’s friend on Keeping Up with the Kardashians. He then continued to make appearances on the show, as well as, the spin-offs. In 2010, he then starred in The Spin Crowd, which followed the events surrounding Cheban, and the workers at his public relations firm, CommandPR.

Some of Cheban’s other high-profile ventures include launching his own clothing line, opening restaurants, designing jewelry, hosting red-carpet events, working with EliteDaily.com, and launching a lifestyle website.

Despite this, the public often criticizes Cheban as making a full-time job out of following Kim Kardashian around. In 2013, Cheban took to Twitter to address the rumor. “Yes people I work and own 5 companies.. I'm not [running] around with Kim...really people??”
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Cheban’s PR Career
After graduating from Hofstra University, back in 1995, Cheban began working in the public relations industry in both New York, and Los Angeles. Shortly afterwards, he received a job offer from Peggy Siegal to work at her public relations firms in New York City. This opportunity allowed Cheban to make a name for himself, and eventually landed him a job with Sean “P Diddy” Combs.
After completing the project, Cheban gained the attention of several other players on the entertainment field. As a result, he then went on to co-found a PR partnership with two other publicists. While working with this firm, he took on clients like the Backstreet Boys, Banana Republic, Oscar de la Hoya, and Playboy.

In 1999, Cheban made the strategic decision to start a PR firm on his own, which he called CommandPR. As Cheban’s personal involvement grew in the entertainment industry, he hired Simon Huck in 2005. By 2010, Simon Huck worked his way up to a partnership in the firm. In 2013, Huck bought out Cheban’s shares in the firm and took over CommandPR. However, Cheban still does consulting work with the firm.

Today, most sources estimate Cheban’s worth at $3 million.

About CommandPR
CommandPR offers a full package of services to clients, and grew in visibility under the leadership of Jonathan Cheban. Along with working with top names in the entertainment business, Fortune 500 companies also hired the company to work on several national-level campaigns in hopes of capitalizing on its growing momentum.
Today, the company works primarily with public figures in the lifestyle industry, and takes pride in helping clients to set trends, and influence public opinion. With its headquarters in New York City, the firm also runs branches in hotspot locations for celebrities, like Los Angeles, and Miami.
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Business & Marketing Tips: Jonathan Cheban: PR King, Drama ‘Queen’
Jonathan Cheban: PR King, Drama ‘Queen’
Advertising, Public Relations , Branding
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