Six Must-Have Skills for Success in PR

Six Must-Have Skills for Success in PR In public relations, specialists must arm themselves with particular skills to increase their indisp...


Six Must-Have Skills for Success in PR

In public relations, specialists must arm themselves with particular skills to increase their indispensable position with their firm, and to their clients. A PR professional must first examine what skills increase their likelihood of success.

#1 Building Trust
Even before the working relationship begins, PR experts must inspire trust to secure clients. PR professionals who inspire trust make clients feel at ease, simplifying the negotiation process. Trust makes clients more likely to seek out assistance, and to accept whatever recommendation the PR specialist provides. It also ensures they are honest when disclosing information regarding incidents that create crises for the company.

#2 Networking
In all industries, networking builds strong and beneficial connections. Perhaps no industry knows this better than public relations, whose very job is to improve communications and foster healthy relationships. Connections with partner brands for clients, events planners, big publications, trendsetters, celebrities, and savvy journalists can set even the least experienced PR professional apart from his peers.

#3 Listening
As an expert, it can prove tempting to do more talking than listening. However, communication is a two-way street. PR specialists may know public relations, but executives know their own company. So, it’s important to listen to what the client has to say regarding their current situation, what they want to achieve, and their ideas.

#4 Monitoring Trends
In this constantly changing marketplace, trends come and go, but monitoring and anticipating trends can put brands in the front. Public relations specialists who pay attention to what trends are waning, and what trends are growing in importance and popularity help brands stay ahead of the competition. This might involve paying attention to new trends in social media platforms, colloquial language, and pop culture references.

#5 Creating Unique Content
By monitoring trends, public relations specialists also put themselves in a key position to create unique but relatable content that will draw traffic, which may later translate into customers. As the saying goes in PR and marketing, “Content is king.” PR specialists must know not only how to come up with great ideas, but also how to bring them to life. This might involve writing, making videos, hiring actors, and creating infographics.

#6 Social Media Management
It’s impossible to survive PR in this new age of technology without some understanding of social media, how it works, and who’s using which platform. PR specialists must also pay attention to the best times to post on different platforms, what content works, and where. For instance, Instagram users aren’t looking for long articles while browsing pictures; and LinkedIn users aren’t too concerned with the everyday mundane activities that get posted on Twitter.

Public relations as a field is constantly changing, forcing specialists to adapt by learning new skills, and setting old ones aside. However, by honing in on these recommended skills, PR professionals can outshine their peers and competing agencies.

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Business & Marketing Tips: Six Must-Have Skills for Success in PR
Six Must-Have Skills for Success in PR
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