This The Way And Ideas To Grow Your Business Now!

Marketing, Guerilla, Ideas, Business



If you are business owner or you want to expand your business, you must read this!
Event you under startup level you can practice too.

Did you know guerilla marketing is most effective way yo up selling and increase your sales revenue?

Competition in the business world is stiffer than ever. New technology has made it possible for a lot more people to get their feet wet in the marketing game, and we are seeing the effects of an open playing field. Most of the email sent today is junk mail and spam. Auto-dialers are making more unwanted phone calls than ever.

Most consumers are immune to these tactics, and even a well-meaning email campaign built from a legitimate client list can fall flat simply because it’s played out. Many traditional marketing structures are so rigid and narrow in scope that they fail to make an impact. To make yourself visible, you may have to employ other tactics.

Implementing an ad campaign that stands out in an unusual way and catches people off guard is known as guerilla marketing. This means that the campaign generates buzz because it stands out and grabs people’s attention in an unorthodox way. The term “guerilla marketing” is typically applied to marketing that’s done for little or no cost, yet reaches a massive audience.

Traditional Marketing vs Guerilla Marketing
Guerilla marketing is heavily reliant on the elements of intrigue and surprise. This requires breaking away from a traditional marketing approach to come up with a creative, low-cost campaign. Most of the time, large companies use large campaigns and focus on scale.

Conversely, small companies or movements will use guerilla marketing, although large companies have been copycatting grassroots campaigns for years. Another key factor in creating a successful guerilla marketing campaign is an understanding of human psychology. Instead of spending large amounts of time and money, guerilla marketing focuses on spending energy and coming up with creative angles.

#1 Take it to the streets
This is the most recognizable trait of guerilla marketing campaigns. Small businesses have been very effective at effectively executing campaigns based in public spaces. We have all seen these – walking billboards, people dressed up in costumes and handing out flyers. This can seem a bit tasteless, and even embarrassing, but it will get attention. Larger businesses also use these techniques with ever-increasing fervor. You can class this routine up a bit very easily. For example, hire a group of glamorous young men or women to hand out high-quality brochures for your hair salon.

#2 Make a Viral Video
This is becoming a classic technique. Even organically produced viral videos nowadays don’t just pop out of nowhere and gain steam. Usually it’s a savvy marketer using the video to pitch a brand or get hits on their YouTube channel. If you can create something funny or impossible to ignore, your video as well as your brand will travel around the world like a lightning bolt, reaching millions of people.

#3 Branding
If you have an awesome logo, put it on everything you can think of. Imagine how many people you can expose your brand to if you had a celebrity or athlete with millions of eyes on them wearing your logo. Better yet, think how successful your campaign could be if there were thousands of people wearing your logo on merchandise like hats, socks and t-shirts, every day. This can really generate buzz. Think about different ways to display your logo on merchandise.

#4 Partner Up
Getting together with other businesses to pool resources for a marketing campaign is a great idea. There is strength in numbers. I recently went to a concert where a whiskey company and a tattoo parlor were there, giving out free tattoos and free shots. The event promoted local bands, restaurants, the whiskey company and the tattoo shop. This attracted quite a buzz in the community and paid off in dollars and cents. Consider teaming up with a non-profit organization to increase exposure for you and the cause. Many good things can come from these collaborations.

#5 Affiliate with Media Outlets
Guerilla marketing goes hand in hand with media relations. It doesn’t hurt to reach out, and it costs absolutely nothing. Small businesses don’t have the overhead for a high-powered public relations consultant, so they can opt to directly contact media outlets. If you can convey your brand or tell a story in a powerful way, then you have a good chance of generating attention through local media. Make sure you have something interesting to bring to the table or your effort might fall flat. Tear-jerkers are very successful on venues like the evening news. Tom’s Shoes is a good example of this kind of marketing. For every pair you buy, they donate a pair to someone in need who can’t afford shoes, usually in a Third World country with limited resources.

Another approach can apply if you have something that can change the game. If you’ve devised a new piece of technology that’s going to transform your industry, media outlets will jump at the chance to be the first to get on board. These kinds of things are great ways to build contacts with media sources and content creators as a reputable source.

Obey
Now that we’ve gone over some of the finer points of guerilla marketing – hustling, being creative, investing time, telling a meaningful story and finding avenues for exposure – let’s look at one of the most influential and successful guerilla marketing campaign of all time.

An art student at the Rhode Island School of Design whose work had an Andy Warhol-type quality started Obey. His stealth campaign created itself out of a vacuum when he canvassed the city with stickers, stencils and posters of a stylized character called Andre the Giant (which looks a lot like wrestler Andre the Giant). One of the designs had a close-up of a face with the word “OBEY” on it and another one had the phrase “Andre the Giant Has a Posse”. He had no intention of selling anything, he was purely interested in the art and social impact of stealth advertising. His subversive campaign showed how something with no meaning at all was given wings by the collective consciousness. How ads can slowly creep into our minds without anyone realizing that this thing or “brand” is now ingrained in our minds.

Obey is now a very successful clothing and merchandise company. Whether the creator’s intentions were to poke fun at consumerism or bring attention to rampant branding is unclear. He reached true Warhol status with all the open-ended questions posed by the Obey campaign. Personally, as an artist, I don’t think he knows the answer to those questions himself, yet his style has been relentlessly copied by other marketers with varying success. Designers like Shepard Fairy and street artist Banksy have paved the way for modern, highly visible guerilla marketing techniques, for better or worse. There is a lot to learn from considering the impact of their work/campaigns. How can you use guerilla marketing to grow your campaign?

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Business & Marketing Tips: This The Way And Ideas To Grow Your Business Now!
This The Way And Ideas To Grow Your Business Now!
Marketing, Guerilla, Ideas, Business
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