When a Burger Flies, Look Out

Public Relations, Branding


When a Burger Flies, Look Out

Well, it’s big news. The famed burger restaurant In-N-Out opened its first Oregon location in Medford on September 9th. And what an opening it was. With an expected arrival of over 300 cars and an anticipated wait time for customers of 3 – 4 hours, it was a major happening.

It’s the first location of the burger giant in Oregon, and it was long awaited and welcomed.
In-N-Out was founded by Harry Synder, and this September 9th opening marked his birthday. A bronze plaque was placed to commemorate his memory. The Medford location, managed by Jack Vozzola, a 14-year veteran of the company will employ 50 people. Employees will begin work at $11.00 an hour. And it’s a sizeable place. At 3,750 square feet, it seats 77, has a one-lane drive-thru and a patio.

The restaurant is a western thing with prior locations in six other western states. First came California, then Arizona, Nevada, Utah and Texas. Definitely a western thing. Its d├ęcor is even rather western with white stucco walls and a red tile roof. It’s had celebrated success. But, with such western roots and affinity, could there ever be an east coast location? How would it do in the cuisine mix of the east coast? How would the western look and feel of the place fare in the east? Would the menu even fly? And what about the drive-thru service, would that just be dropped in the east where cars are a luxury.

Think about all the publicity surrounding this Medford opening? The anticipated hundreds of cars, the potential traffic jams, the long waiting hours for customers. Is this good or bad for PR for the restaurant?

Medford city officials were anticipating traffic back-ups all the way onto Highway 62 and even Interstate 5. There were plans in the works between them and restaurant officials to use a traffic plan for cars streaming into the Rogue Valley Mall to avoid this. There was even talk of using extra parking spaces in the mall area parking lot as backup parking. The area could hold 200-300 vehicles.
But what would mall patrons and other shop owners and businesses in the mall think of this? Is this a good thing? Is this good or bad PR for In-N-Out?

With word from company officials about possible future locations in Oregon, they’d better find out.
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Business & Marketing Tips: When a Burger Flies, Look Out
When a Burger Flies, Look Out
Public Relations, Branding
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Business & Marketing Tips
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